Campaigns.

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Campaigns. *

Strategy that connects. Storytelling that drives action.

Integrated campaign to rebuild trust in Amway with younger consumers. I led research, audience analysis, and created all original tactics for one of the objectives—including brochure, direct mail, social plan, and event concept.

Integrated campaign to rebuild trust in Amway with younger consumers. I led research, audience analysis, and created all original tactics for one of the objectives—including brochure, direct mail, social plan, and event concept.

Professional-grade media kit concept developed to support DTE’s brand voice and PR efforts. Includes outreach materials and messaging tools for consistent media engagement.

Professional-grade media kit concept developed to support DTE’s brand voice and PR efforts. Includes outreach materials and messaging tools for consistent media engagement.

Branded fundraising campaign built for a nonprofit that trains service dogs. I created a speech, brochure, direct mail (with a custom trading card), and social media strategy.

Branded fundraising campaign built for a nonprofit that trains service dogs. I created a speech, brochure, direct mail (with a custom trading card), and social media strategy.

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Writing