Whole lotta voice. Whole lotta vision.

I’m Lily Placher, a strategic communicator, campaign creator, and leader with a sharp eye for messaging and meaning. I’ve built in-depth campaigns, crafted compelling stories, and led creative projects that blend research, design, and strategy. Whether I’m writing a piece that moves people or shaping a visual that tells a story, I make sure the message hits.

What I do

My strengths lie in persuasive writing, intentional design choices, and campaign thinking that’s both strategic and audience-driven. As a leader, I’m collaborative, organized, and unafraid to take initiative. I’ve learned how to guide ideas from concept to presentation, making space for others’ strengths while ensuring the final result delivers.

I’ve worn a lot of hats as a student, station manager, barista, and an audio engineer, every role has taught me how to make a big impact, even with a small voice.

What Drives Me

I believe great communication makes people feel seen. It tells the truth, earns attention, and sparks change. That’s what I aim to do whether it’s for a brand, a community, or a cause.